Roche – Campaign Highlights

#THEEYESHaveIT

The “Eyes” Have It Campaign was a huge success in 2021 with:

Attendance

52 MPs and Peers attended the event, including the entire Shadow Health team.

Social Media

20 MPs proactively shared social media posts, using our hashtag and key messages from our briefing document.

Trending

#TheEyesHaveIt was the second most popular hashtag amongst MPs on the day of the event, alongside #COP26 and #NetZero.

Media

Thought leadership media coverage secured in political press and trade press, with broadcast radio coverage across 234 stations with a combined reach of >6,194,338.

Westminster Hall Debate

Following Westminster Eye Health Day, Jim Shannon MP secured a Westminster Hall Debate on eye health and macular disease, attended by 11 MPs, including the Shadow Minister for Public Health.

“Your messages did great, way beyond our benchmarks and one of the most successful campaigns this year.”

– Politico –

To celebrate our success, we’ve created this short, fun challenge! See if you can identify your colleagues from pictures of their eyes and share your score with us. See how many of the eight questions you can get right!

The portraits included in this challenge are the sole property of Dods Group Limited.
Dods Group Limited have approved the alterations made to these portraits for the purposes of The Eyes Have It disease awareness campaign.

Images © 2016 – 2022 AndrewCowan/Scottish Parliament. Licensed under the Scottish Parliament Copyright Licence. (https://www.parliament.scot/about/copyright)

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