Roche – Campaign Highlights


The “Eyes” Have It Campaign was a huge success in 2021 with:


52 MPs and Peers attended the event, including the entire Shadow Health team.

Social Media

20 MPs proactively shared social media posts, using our hashtag and key messages from our briefing document.


#TheEyesHaveIt was the second most popular hashtag amongst MPs on the day of the event, alongside #COP26 and #NetZero.


Thought leadership media coverage secured in political press and trade press, with broadcast radio coverage across 234 stations with a combined reach of >6,194,338.

Westminster Hall Debate

Following Westminster Eye Health Day, Jim Shannon MP secured a Westminster Hall Debate on eye health and macular disease, attended by 11 MPs, including the Shadow Minister for Public Health.

“Your messages did great, way beyond our benchmarks and one of the most successful campaigns this year.”

– Politico –

To celebrate our success, we’ve created this short, fun challenge! See if you can identify your colleagues from pictures of their eyes and share your score with us. See how many of the eight questions you can get right!

For further information please contact:

Roche has funded the activities of The Eyes Have It partnership

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