The “Eyes” Have It Campaign was a huge success in 2021 with:
Attendance
52 MPs and Peers attended the event, including the entire Shadow Health team.
Social Media
20 MPs proactively shared social media posts, using our hashtag and key messages from our briefing document.
Trending
#TheEyesHaveIt was the second most popular hashtag amongst MPs on the day of the event, alongside #COP26 and #NetZero.
Media
Thought leadership media coverage secured in political press and trade press, with broadcast radio coverage across 234 stations with a combined reach of >6,194,338.
Westminster Hall Debate
Following Westminster Eye Health Day, Jim Shannon MP secured a Westminster Hall Debate on eye health and macular disease, attended by 11 MPs, including the Shadow Minister for Public Health.
“Your messages did great, way beyond our benchmarks and one of the most successful campaigns this year.”